Make sure the smallest type (font size) will be legible.ĩ You’re a brand, and you hope people will share your infographic and give you exposure. Using a lot of different fonts creates disharmony. This is typically done by listing the relevant URLs below the infographic.Ĩ I hand-lettered this particular infographic to give it an organic feel, but most infographics use computer fonts.
You need to vouch for that information by citing your sources. You’re making a case by presenting facts and data. The graphic elements should guide the reader’s eye through the story from beginning to end.ħ An infographic is like a term paper. Cardinal rule: it needs to be easy to understand.Ħ The information should flow like a good story. Multiple topics can make the infographic cluttered and overlong. The other cannot… Few readers want to read more than they have to read… My hunch is that if a graphic is text heavy, its visual isn’t doing its job well, and/or the writer didn’t know when to stop writing.”ĥ Stick to a single topic. “… the text and the image must reinforce each other. Using visual elements to communicate your data will give it extra impact. Create infographics geared to their needs and interests.Ĥ Keep text to a minimum. You’re a brand trying to engage prospects. If that’s the case, people will just scroll on by.ģ Create the infographic for your target audience. A busy infographic is off-putting, hard on the eyes. One that gets attention, makes people curious, and gives a clear idea of what the infographic is about.Ģ Leave plenty of white (negative) space.
#TIPS TO CREATE AN INFOGRAPHIC HOW TO#
Here are the 9 tips teaching you how to create a good infographicġ Write a catchy headline. (They go down easy– or at least they should.) Visually striking, minimal text, easily understood, enjoyable.īuilding on those elements, I came up with 9 tips for creating a infographic. Infographics are the chocolate chip cookies of the internet. What’s an infographic? Consider the following definitions:Ī chart, diagram, or illustration that uses graphic elements to present information in a visually striking way.Ī chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject. How To Make Them A Great Visual Asset For Your Brand
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